Today I went to presentation given by Mark Willes, President and CEO of Deseret Management Corp. It was very interesting and enlightening.
He discussed the decline in revenue to newspaper companies across the country. Many prominent newspapers have gone out of business from the online shift. Deseret News, like others, has lost profits in the last three years.
Deseret News has taken on this problem in a unique way. They have come up with a set of goals that completely differ from any other newspaper. They are focusing more on close to home aspects such as family, faith, the poor, and education. This new focus allows many people to read the newspaper comfortably and address issues they feel strong passion towards. Issues such as the destroying effect of pornography and the lack of fathers in many American homes. The newspaper has gained a lot of attention on a national scale gathering many loyalties on the east coast. People respect their ideals and values issued in the newspapers and so they want to read it.
Another attack that Deseret News has taken is to ask worthy people to write for free! These writers are well-to-do people and do not need the extra pay. People such as Matthew Holland, President of UVU, have taken a personal interest in Deseret News’ promoted goals and want to contribute in what ways they can. They get to write their stories, and Deseret News gets to stay in business.
Mark Willes challenged us to be different and creative in our approaches in challenging the technological problem. What I gained from this presentation is to trust in God. If I promote in the things I fervently believe in, I will do the work necessary to make it succeed. I appreciated his comments greatly.
No comments:
Post a Comment